Web-sitesystems and brand building

For the second time I had a talk for Norske Kunsthåndverkere (Norwegian Arts and Crafts). This time in Oslo at Sentralen, but had the same talk in Bergen late last year. It’s all about what to be aware of when your starting your web career, making your own site on your own without any designer and coder.

I use Squarespace to create my site, but there’s a lot of different services that does a good job. My message is that it’s just a tool and it’s your design that differentiate your business.

It’s fun to do these talks and a honor to be invited. A lot of great artist at the venue.

Hope it’s possible to do more talks like this.

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Conductor of Light product showcase

As a further development of the Conductor of Light brand and webstore we created a new product show case.

The reflective tweed button is a new type of product, and unusual in its product segment. Typically a reflector is a piece of plastic, Conductor of Light is a more little piece of jewelry of fabric and reflective thread, with a sensible function. To help understand what the product is, and to give a sense and felling, usage and function, it needs a good presentation.

Every colour has now it's own identifier that communicate a feeling. Gentle grey is a rainy grey day in a Norwegian fjord, Vibrant Yellow is the strong winter sun at the top of a mountain, Blueberry blue is a succulent blueberries, Forest Green is a autumn foggy pine forest, striking red is the warm red sunset and Perfect plum is some ripe plums ready to be eaten :)

The identity is a combination of British Tweed culture, Norwegian weather and light, and the autumn/winter season.

Certified Squarespace Member

I've become a certified Squarespace member, that means I get some perks on my future projects.

• Like 20% discount for my customers on their first year

• Six-Month Trial Periods (the usual is just one month)

• Optimized Customer Care (I get faster feedback)

• Exclusive Content (I guess that's just for me)

• A community of experts (forums and stuff)

So some benefits for you as a costumer to use me as your Squarespace designer.

Maybe Squarespace is a solution for you as well?