As a further development of the Conductor of Light brand and webstore we created a new product show case.
The reflective tweed button is a new type of product, and unusual in its product segment. Typically a reflector is a piece of plastic, Conductor of Light is a more little piece of jewelry of fabric and reflective thread, with a sensible function. To help understand what the product is, and to give a sense and felling, usage and function, it needs a good presentation.
Every colour has now it's own identifier that communicate a feeling. Gentle grey is a rainy grey day in a Norwegian fjord, Vibrant Yellow is the strong winter sun at the top of a mountain, Blueberry blue is a succulent blueberries, Forest Green is a autumn foggy pine forest, striking red is the warm red sunset and Perfect plum is some ripe plums ready to be eaten :)
The identity is a combination of British Tweed culture, Norwegian weather and light, and the autumn/winter season.
I were a part of Norges Rederiforbund video campaign for Instagram and Facebook. It's called Tenk hav, or Think Ocean and the videos tell a short story about what's happening in the Norwegian shipping business.
Were are they going with new technology and the future of shipping.
Not all are published yet, but here's a collection of videos posted on Instagram.
We made a video template for After Effects that made it easier to grind through videos with speed. Often it's more time consuming just finding the right footage that simply represent the message.
I guess these kind of jobs are sought after.
What's your campaign story?
Cover foto Hans Fredrik Asbjørnsen
Absurd Film, that includes me in the team, won a gold herring or a gullsild, for the ad work we did for Wee.no.
The jury says (in Norwegian)
Reklame- og informasjonsfilm
Enkelt bestilling. Rask levering
– laget for Wee.no av Absurd Film
Sjarm. Humor. Varme.
God bruk av produkter.
Og til og med en østlending. Denna jobben har jo faenmeg alt. Juryen gratulerer.
Read this text by the Futur:
If I look back at my clients. Most of them I would be able to track back to single events or persons. I can draw a node tree, that would be intricate, but with more or less no broken link.
It's all about contacts and who you know. But these contacts need to like you, and you need to be trusted to get the work.
In the 10 things sum up, there's a lot of great tips. Not just for designers, but for anyone that want an interesting work life.
So keep on gaining knowledge from different sources, and remember there's no quick fix.
And If there's anything on the list I can help with don't hesitate to contact me! :)
See this great interview with Rich Fulcher a thought full speaker with lots of great tips to any designer.
I'm not really a huge fan of Material Design or Google design decisions in general. It's never flawless and to many visible mistakes. Hard to pinpoint a good example, but there's a lot (why isn't there a google image search for iPad?). I know they user test a lot, but hmm, still there's some strange over locked stuff.
Anyway, I like his conclusion, that I also can stand by, is that animation, or motion design is the future on web forward. Still lifeless slides is about to end.
I'm working on new ways of using animation and there will be some work presented in the future. But for now I have two great examples: https://www.filmskolen.no (scroll down and up and look at the logo) and Vibble app intro: https://www.vibble.co (Just download the app and see :)
I've moved to a new office, and I'm now located at Media City Bergen.
All the big media companies has an office in the new building from NRK, TV 2, BT +++.
I'm in tower 3 in the shared office space at BTO (Bergen Technology Transfer a startup helper), and if you what to say hi, just come by! :)