We create limited edition accessories for the lominous lady & gentleman
Conductor of Light
The name “Conductor of Light” originate from Sir Arthur Conan Doyle's tale of Sherlock Holmes and the Hound of the Baskervilles. In a reply to Watson, Holmes declare: “It may be that you are not yourself luminous, but that you are a conductor of light. Some people without possessing genius have a remarkable power of stimulating it.”
Sherlock is the archetype of a tweed-dressed gentleman so we think it fits our product very nicely. Whether you are a genius or not, our sturdy and elegant buttons will make you too a conductor of light.
Conductor of Light is name is picked up from Sherlock Homes Hounds of Baskerville. Sherlock is also a good direction for our product, that he is a Tweed dressed gentleman.
For Conductor of Light we needed a handy website and went for Square Space as our CMS platform. It's easy to setup a store and all the different pages you need.
See the thread effect from the side to straight on
Reflective Tweed Buttons
Three different types of Reflective Tweed Buttons, made out of 93% British wool from London, UK with 7% 3M reflective yarn. They are handmade in Bergen, Norway. It's a simple yet elegant accessories with a smart function.
Conductor of Light Logo
We needed a classy but yet flexible logo. Bodoni is a highly used font in glossy magazine and fashionista world and we wanted to go for something recognizable and safe without being unoriginal. That's why we went for Hoefler & Co Didot. It has many of the same features as Bodoni, light hairlines & thick stems, but has a older class to it.
Because of the thin hairlines we created three logos with different weight; one for posters and larger prints, one for mid range sized prints, and really small sizes like web and small print.
Conductor of Light logo sizes
Three different sizes for different use. From large areal and small size. Large is good for posters, small is good for screen and small print.
Packaging that is easy to ship and keep the customer wondering. On the font you know the colour and size by this simple label
Every button is hand stamped with it's unique number.
to protect the envelope we made a card with information that also can function as a stand.
For typography we went with two different fonts. Didot & Whitney both from Hoefler & Co.
Didot in Italic has lovely oldstyle figures, nice ligatures, and the stroke contrast that screams of fashion without being a cliché. We wanted a font that are recognizable and safe, without being heavily over used as Bodoni in the fashion world.
As a contrast we went with the sans serif Whitney. It's a simple yet elegant font with humanistic features and modern. The features are open and airy, and most characters are easy to distinguish. The only drawback is the small l and large I, that are a bit to similar for our taste.
In the shipment we include a thank you note, shipped of course in a black envelope.
In the shipment we include a thank you note, and we added our quote to tell about the name story.