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Video campaign for Instagram and Facebook

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Video campaign for Instagram and Facebook

I were a part of Norges Rederiforbund video campaign for Instagram and Facebook. It's called Tenk hav, or  Think Ocean and the videos tell a short story about what's happening in the Norwegian shipping business.

Were are they going with new technology and the future of shipping.

Not all are published yet, but here's a collection of videos posted on Instagram.

We made a video template for After Effects that made it easier to grind through videos with speed. Often it's more time consuming just finding the right footage that simply represent the message.

I guess these kind of jobs are sought after.

What's your campaign story?

Cover foto Hans Fredrik Asbjørnsen

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Motion Design, the future of web

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Motion Design, the future of web

See this great interview with Rich Fulcher a thought full speaker with lots of great tips to any designer.

I'm not really a huge fan of Material Design or Google design decisions in general. It's never flawless and to many visible mistakes. Hard to pinpoint a good example, but there's a lot (why isn't there a google image search for iPad?). I know they user test a lot, but hmm, still there's some strange over locked stuff.

Anyway, I like his conclusion, that I also can stand by, is that animation, or motion design is the future on web forward. Still lifeless slides is about to end.

I'm working on new ways of using animation and there will be some work presented in the future. But for now I have two great examples: https://www.filmskolen.no (scroll down and up and look at the logo) and Vibble app intro: https://www.vibble.co (Just download the app and see :)

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Tip for equalize / balance in textures in Photoshop

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Tip for equalize / balance in textures in Photoshop

 

Sometimes your texture is almost 100% seamless and tileable. But small differences in light and shadow easily show that this is a tiled texture and it's a 3D image.  As humans we always look for patterns and they are easily spotted and by equalizing the texture you make it more believable.

You find the free texture pack here:

If you have a material suggestion, write it in the comments :)

 

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Repetition

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Repetition

 

I came across this video on repetition and why we should do it to learn. In school we are often presented with an idea/concept ones. Maybe repeated ones more if we're tested on the subject and no more. That knowledge doesn't stick. So my tip is find resources presented from different angles and repeat. And see this video :)

Cover Photo by WonHo Sung on Unsplash

 

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Fabulous Fabric with Object ID maps

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Fabulous Fabric with Object ID maps

 

Poliigon has started creating fabric textures with Object ID maps. They add a more convincing look on your fabric, and they are really easy to create your self. In Arnold render you can connect these to the coat layer in standard surface and I really like the result that gives.

I show how I used it to create a wool material for a Hiroshima Chair by Naoto Fukasawa.

If you have a material suggestion, write it in the comments :)

Here is the free Fleece texture: https://www.poliigon.com/texture/2332
(and I have nothing to do with their site :)

Cinema 4D https://www.maxon.net/en/
Arnold Render https://www.solidangle.com/
Photoshop/Illustrator http://www.adobe.com/

 

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Added new videos

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Added new videos

 

I've added more of the videos I've made late 2016 - 2017.

Fist a short project I did for the talented Miss Tati. It's a simple lyric video with illustrations made by Robert Høyem.

One for CityBox. That's an animation peace that I did for my good friends at Overhaus. It's not often I do character animation so even tho it's 2D it were a surprisingly difficult project.

I made a promovideo for my own product PolarWhite, when I released a new pack called PolarWhite Tables.

This video were one of many videos I did for Kind conceptual branding while I were employed over there the fall of 2016. I did the product renders and animation. At Kind I were turned in to a button clicker, and weren't what it ought to be, and I went back to freelancing when I got some new opportunities. 

 

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